Mercedes-Benz Malaysia (MBM) has some serious momentum going. On the back of a successful first four months of 2015 (best Q1 ever, followed by 932 units in April), MBM today announced yet another record month for passenger cars, registering 1,143 units in May 2015. That’s an improvement of over 100% compared to the same month last year.
“Mercedes-Benz Malaysia is on the road to success. We’ve had an exceptional start to 2015 with sound performance in all type classes, and the figures recorded are a direct result of our dynamic market strategy,” said MBM president and CEO Roland Folger.
“As we further strengthen our leadership position in the luxury segment, our number one priority remains our customers’ satisfaction. Just as we continue to produce quality luxury passenger cars, we are focused on exceeding customer expectations,” he added.
The strong performance was underpinned by Mercedes’ core models – the W205 C-Class, W212 E-Class and W222 S-Class saloons combined for an auspicious 888 units in May.
Of the above, main contributors were the E300 BlueTEC Hybrid that was launched in January, the C200 (now locally assembled) and CKD hybrid tax exemption beneficiary S400L Hybrid.
The New Generation Compact Cars (NGCC) range comprising the A-Class, B-Class, CLA compact four-door coupe and GLA crossover models posted a total of 254 units. Stuttgart’s intention to reach out to the young and upwardly mobile is obvious with the NGCC family, but the stylish front-wheel drive models are some way from being as successful as Merc’s bread and butter lines, in Malaysia at least. But like those yuppies it’s targeting, the only way is up.
- Source: paultan.org
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