FMFA: Goodbye Malaysia, hello Singapore
After three consecutive years of organizing Asia’s biggest music festival in Malaysia, Southeast Asia’s prominent, youth-centric, live events agency, The Livescape Group and Future Music Australia announced the new location for Future Music Festival Asia (FMFA) 2015.
According to Group CEO of Livescape Group Iqbal Ameer, the decision in choosing Singapore as the new home depicts the progressive next step for the brand.
Iqbal said, Singapore is the right choice for FMFA due to its world-class infrastructure and excellent support system that are crucial in ensuring a successful event.
“As a regional financial and aviation hub, Singapore helps us to do just that, as it epitomizes the Asia in Future Music Festival. It is after all seen as one of the main gateways into the region.
"After months of working with the relevant stakeholders in Singapore, we’re confident that by moving FMFA across the causeway, we will be able to significantly provide not only a safe and fun environment for our guests but the festival will also still be within easy reach for our Malaysian fans whom throughout the years, we have grown very affectionate to," said Iqbal.
The music festival has plans to stay in Singapore for the long term and has set itself a target to become Asia’s largest music festival within the next three years while targeting a 20 per cent year-on-year growth in its number of foreign attendees.
The festival has played a significant role when it was held in Malaysia, driving music tourists into the country by attracting over 30,000 foreign fans from across 85 countries and generating over RM120 million in tourist dollars.
Singaporeans, Indonesians, Thais, Australians and Europeans formed a majority of the festival’s tourists with the brand also having a significant following in the other parts of the world.
“If you look at our last three years, we have always spared no expense in ensuring top notch entertainment value for the fans. We understand how important it is to ensure that they get more than what they pay for.
Afterall, FMFA wouldn’t be where it is today without our amazing fans. So we know we have got an expectation to live up to”, said Brett Robinson, Director of Future Music Australia says.
The FMFA 2015 in Singapore is set to be the biggest ever with multiple mega stages, world-class sound, lights and stage production and huge star power, with a huge pool of music superstars from Singapore and the rest of Southeast Asia has ever seen.
FMFA also maintains its position as a cross-genre music festival with its past editions having featured not just Electronic Dance Music (EDM) acts but also some of the biggest names in Pop, Hip Hop, Indie and Rock.
The two-day event will be held starting March 14.
For more information on FMFA2015, visit www.futuremusicfestival.asia or www.facebook.com/futuremusicasia. Alternatively follow FMFA on Twitter (@FMFAsia) or Instagram (@FMFAsia).
- Sumber:Astro Awani
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