More than 1 out of 3 Malaysians now own a smartphone compared to just 1 in 10 two years ago, says Google's Sajith Sivanandan, citing new study by Ipsos MediaCT.
Photo - Sajith Sivanandan, Country Manager, Google Malaysia.
According to new research announced by Google, Malaysia's smartphone penetration has increased 300 percent since 2011 - when just one in 10 Malaysians owned a smartphone - as more than one out of three now own a smartphone.
The study, conducted by Ipsos MediaCT, also shows an increased engagement with mobility with 57 percent using their smartphones on a daily basis, which is higher than both the US and the UK, while three in five Malaysians will not leave home without their phone every day.
Google Malaysia country manager Sajith Sivanandan said the increase in mobile penetration pointed out opportunities for businesses. "Malaysian consumers have embraced smartphones, but Malaysian businesses have yet to follow." "It all comes down to basics: know your customer.
The opportunity is significant, but if you can't be found on mobile, you are sending business to your competitors," said Sivanandan, adding that the majority of large advertisers in Malaysia don't yet have a mobile website.The study confirmed that business in Malaysia was being transformed by smartphones.
Nine out of 10 Malaysian smartphone owners have researched a product or service from their device while three in five who start research on smartphones go on to complete purchases on a desktop; one in two complete their purchase offline.
Products (69 percent) aren't the only thing mobile-savvy Malaysians are searching for. Other hot searches include travel (57 percent), restaurants and bars (53 percent) and even job offers (49 percent).
- See more at: http://www.computerworld.com.my/tech/mobile-and-wireless/malaysian-smartphone-penetration-increases-300-in-last-2-years-says-google/#sthash.m5e1s2qA.dpuf
Photo - Sajith Sivanandan, Country Manager, Google Malaysia.
According to new research announced by Google, Malaysia's smartphone penetration has increased 300 percent since 2011 - when just one in 10 Malaysians owned a smartphone - as more than one out of three now own a smartphone.
The study, conducted by Ipsos MediaCT, also shows an increased engagement with mobility with 57 percent using their smartphones on a daily basis, which is higher than both the US and the UK, while three in five Malaysians will not leave home without their phone every day.
Google Malaysia country manager Sajith Sivanandan said the increase in mobile penetration pointed out opportunities for businesses. "Malaysian consumers have embraced smartphones, but Malaysian businesses have yet to follow." "It all comes down to basics: know your customer.
The opportunity is significant, but if you can't be found on mobile, you are sending business to your competitors," said Sivanandan, adding that the majority of large advertisers in Malaysia don't yet have a mobile website.The study confirmed that business in Malaysia was being transformed by smartphones.
Nine out of 10 Malaysian smartphone owners have researched a product or service from their device while three in five who start research on smartphones go on to complete purchases on a desktop; one in two complete their purchase offline.
Products (69 percent) aren't the only thing mobile-savvy Malaysians are searching for. Other hot searches include travel (57 percent), restaurants and bars (53 percent) and even job offers (49 percent).
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